New York · London — Creative Leadership Partnership

Creative craft.
Commercial
rigour.

A creative leadership duo — ECD + Client Services Director — with 20+ years delivering brand, technology, and digital innovation for the world's most ambitious brands.

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Trusted by

Google Apple Meta IBM Sky Colgate Honda AMC Helly Hansen WeTransfer

The name

NY meets LON — born in London, built in New York. Two cities, one thread. The organic energy of one, the structured precision of the other.

Where the creative instinct lives. Organic, layered, culturally dense.

Where the work gets done. Structured, driven, grid-locked precision.

What we bring

Full-stack creative leadership

We don't just advise — we build, ship, and own the outcomes.

01

Creative & design leadership

  • Brand identity, product design, and design systems for global clients
  • End-to-end digital experiences: apps, platforms, games, campaigns
  • Applied AI creative — content design, agentic software, ML-generated media
  • Award-winning outputs: Webby Award, Cannes-adjacent, NFT/Web3 firsts

02

Technology & innovation

  • Mixed reality: VR, AR, and digital projection mapping productions
  • Digital prototypes and MVPs, including first-to-market products
  • Agentic AI and white-label AI transformation for enterprise clients
  • Design systems built to scale across complex multi-brand ecosystems

03

Commercial & operational

  • Studio building from the ground up: P&L ownership, hiring, governance
  • SOW creation, deal structuring, and margin management up to $20M
  • Delivery at scale: 70+ projects per quarter, 30+ cross-functional stakeholders
  • 30% efficiency gains and 25% revenue growth in studio turnarounds

04

Client & partnership

  • In-room for pitches — creative vision translated into credible delivery plans
  • Trusted by Google, Apple, IBM, Colgate, Meta, Sky, Helly Hansen, Honda, AMC
  • 15+ years senior agency experience: WPP, Huge, AKQA, Dentsu, Ogilvy
  • 100% client retention across major enterprise programmes

The partnership

Jade & Kat

Together we cover the full leadership picture: creative craft and commercial rigour, design vision and delivery confidence, emerging technology and senior client trust.

Jade Tomlin

Executive Creative Director

An ECD with a 15+ year track record originating digital-first creative at the intersection of brand, product, and emerging technology. Her work spans Google, Sky Entertainment, and Helly Hansen — from reimagining kids' digital experiences to launching AI-generated avatar tools to award-winning climate-data creative.

Notable work

Google — AI Profile Pictures (ML-generated personalised avatars)

Sky Entertainment — First-ever NFT collectibles campaign

Helly Hansen — Loyalty app, 5× commerce engagement uplift

We Tried — World's first AI + live climate-data music video; Webby Award 2026

Katrina Pallant

Client Services Director & Creative Technologist

A rare hybrid — a senior client services operator who is also deeply fluent in creative technology. She has built studios, owned P&Ls, directed 70+ UX projects per quarter at Google, and delivered AI-native production programmes. She connects commercial rigour with hands-on innovation.

Notable work

Google — Gemini & Trust & Safety UX, 70+ projects/quarter

WeTransfer — Built US studio: 30% efficiency gain, 25% revenue growth

WPP/Colgate — $20M LATAM portfolio, 9 countries, 60+ projects

HP & Tron — Digital projection mapping, London Southbank

20+

Years combined

100%

Client retention

$20M

Portfolio managed

70+

Projects per quarter

Ready to move faster?

We partner with organisations ready to think bigger and build things that last.

Get in touch
jade@jade-tomlin.com · kat@nylon.work